This page contains press release content distributed by XPR Media. Members of the editorial and news staff of the USA TODAY Network were not involved in the creation of this content.

P3 Embarks on Programme to Advance Autonomous Vehicle Safety with ADASIS and Android Automotive OS

P3 has embarked on a new development programme aiming to make autonomous driving safer, and help OEMs more rapidly develop and roll out new autonomous vehicles

ADAS’ importance has grown, and better safety is now critical for all new vehicles. As autonomous driving expands, extra sensitivity is critical; predictive intelligence is needed for safer driving”

— Marius Mailat, CTO and Managing Director of P3 digital services.

STUTTGART, GERMANY, February 24, 2026 /EINPresswire.com/ — P3 digital services has put together a team to create a middleware solution that resides between Android Automotive OS and a car’s ADAS (advanced driver assistance system). The new platform is being designed to translate high definition map information originating in the Android Automotive OS domain into a standardized protocol based on ADASIS which interfaces directly with the car’s core operational network and its ADAS.

In the era of connected vehicles and ADAS, the employment of digital map data has been a game-changer. Traditionally accessible exclusively by navigation systems, when this data can be directly linked to other in-vehicle applications, the benefits to both OEMs and their customers can be transformational.

With this approach, much more meaningful and actionable information is derived from the mapping system, and it’s sent straight to the car’s steering and traction systems, for example. This therefore enables greater responsiveness, earlier driving adjustments, and predictive functionality, delivering better and safer driving experiences, as well as greater energy efficiency.

In the first phase, P3 translates information provided by Google VMS (Vehicle Map Service) into relevant live ADAS information.

An overarching goal of this project is to create a solution that is vendor-agnostic, able to effectively interface with the car regardless of the supplier of its ADAS. This ‘universal language’ will enable transferrable functionality, free of the constraints of relying on proprietary technology.

The ambitious initiative is being supported by a major international OEM.

At the heart of P3’s endeavor is support for the ADASIS framework, ADASIS is an advanced set of interface specifications created to enhance advanced driver assistance systems.

ADASIS has supported advancement of automotive technology. Today it’s particularly relevant as a catalyst in the rapidly expanding area of autonomous driving.

“The importance and understanding of ADAS has grown steadily over the years. Safety functionalities that were once regarded as bonus features in premium car models are now universally regarded as critical and necessary for all new vehicles,” said Marius Mailat, CTO and Managing Director of P3 digital services. “As autonomous driving proliferates, the need for extra sensitivity is particularly acute: nimble and predictive intelligence is required to enable safer driving for consumers.”

ADASIS was established in 2002 as a cross-industry assembly of partners, including carmakers, ADAS suppliers, mapmakers and navigation system suppliers. As a de facto standard framework, ADASIS aims to establish a standardized interface – dubbed ADAS Horizon – that would allow vehicles to leverage map data to predict road conditions more effectively and reliably than otherwise possible using a car’s inbuilt sensors.

The aim is to enable a vehicle to ‘see’ beyond its immediate surroundings. This ability to foresee changes in environmental conditions empowers the driver, or the autonomous vehicle, to prepare for and make any necessary operational adjustments earlier. Such capability would significantly enhance safety, both for the people in the vehicle and other road users.

Establishment of accepted standardized set of technology interfaces means that consumers worldwide can be confident that their vehicles are reliable and deliver consistent levels of safety. Having such commonly agreed standards will empower regulators to set and enforce legislation to ensure manufacturers’ compliance, supported by acknowledged measurable quality benchmarks.

Technology standardization also benefits OEMs, overcoming limitations of incumbent proprietary solutions. When a set of technology protocols is universally agreed upon by industry stakeholders, technology risk is minimized and vendor lock-in is eliminated. Vehicle manufacturers are therefore afforded the possibility to accelerate technical deployment, design and fabrication, optimize engineering costs, and reduce time to market. This means that drivers can enjoy enhanced reliability, more functionality and increased safety from their very first drive.

In-vehicle functionalities increasingly rely on predictive information. As digital mapping technology systems advance in complexity and capability, today a far broader range of data can be generated. The map becomes an additional virtual sensor providing high quality contextual information at long distance. This generates additional insights that complement information about immediate surroundings provided by the car’s physical sensors, which include radar, camera, ultrasound, or LiDAR. As a result, the vehicle has a much broader and deeper understanding and sensitivity beyond its immediate environment.

Dynamic behavior support, comprehensive vehicle position messages, detailed lane and line geometry – reading and interpreting slope, road curvature, traffic signs, etc. – all combine with additional data such as flow speed, to deliver detailed information required by automated driving functions. Road geometry and related attributes are incorporated into highly valuable data that can be serialised and transmitted over the vehicle’s communication network.

On implementation of P3’s new solution, all this information can powerfully benefit consumers regardless of which brand of ADAS system is installed in their car.

About ADASIS

ADASIS (Advanced Driver Assistance Systems Interface Specification) is an industry de facto standard defining the ADAS Horizon, enabling and advancing map-enhanced driver assistance systems leading to Automated Driving (AD).

Initiated by Navtech (today HERE Technologies), ADASIS was founded in 2002 by ERTICO – ITS Europe with an open group of major organizations from the global vehicle industry who joined forces, driven by the common vision and belief that defining the ADAS Interface will:

• enable ADAS and automated driving applications to be provided with data from map database systems or other data sources
• enable ADAS to build predictive and vehicle environment data based on map, position and other georeferenced data which will improve performance
• provide to the industry a de facto and adequate standard to be used worldwide, being independent from different map formats and suppliers
• contribute as one enabling technology to the development and deployment of all automated driving levels
• improve road safety, reduce emissions and provide enhanced driving comfort
• drive global growth in this field

ADASISv2 is a mature specification for over 15 years, used in various control units to support, e.g. Predictive Powertrain Functions or Driver Assistance Systems. ADASISv3, introduced in 2018, provides ADAS Horizon from HD maps, used by OEMs to enable SAE Level 3 functions. In May 2018, ADASIS was established as non-profit organization under Belgian law.

Cynthia Ritchie
P3 digital services
+44 20 4518 7555
email us here
Visit us on social media:
LinkedIn
Facebook

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media

Influential Women: Dawn Delise Pelon, Marketing Leader And Brand Strategist Driving Innovation In B2B And B2C Markets

Influential Women: Dawn Delise Pelon, Marketing Leader And Brand Strategist Driving Innovation In B2B And B2C Markets

COLLEGEVILLE, PA, UNITED STATES, February 24, 2026 /EINPresswire.com/ — Seasoned Marketing Executive and Agency Owner

February 24, 2026

Chicago Moving Company Wins 2026 IMAWA Mover of the Year Award – Moovers Chicago Inc

Chicago Moving Company Wins 2026 IMAWA Mover of the Year Award – Moovers Chicago Inc

Chicago-based moving company recognized for operational excellence, safety standards, and customer service leadership

February 24, 2026

Stream2Sea Granted U.S. Patent for WetBoost™ Mineral Sunscreen Technology

Stream2Sea Granted U.S. Patent for WetBoost™ Mineral Sunscreen Technology

Stream2Sea’s WetBoost Technology has been granted a U.S. patent, advancing next-generation mineral sun protection that

February 24, 2026

Influential Women: Danielle Ritzau, MSN, RN, CMSRN, TNCC—Perioperative Nurse, Air Force Officer And DNP Candidate

Influential Women: Danielle Ritzau, MSN, RN, CMSRN, TNCC—Perioperative Nurse, Air Force Officer And DNP Candidate

ANCHORAGE, AK, UNITED STATES, February 24, 2026 /EINPresswire.com/ — Advancing Surgical Care and Leadership in

February 24, 2026

Influential Women: Gayathri Pingali, Seasoned Product Leader Driving Innovation Across Healthcare Retail And Technology

Influential Women: Gayathri Pingali, Seasoned Product Leader Driving Innovation Across Healthcare Retail And Technology

MIAMI, FL, UNITED STATES, February 24, 2026 /EINPresswire.com/ — Championing Customer-Centric Digital Transformation,

February 24, 2026

JJ Johnson & Fat Joe Anchor the Ultimate Celebration of Culture & Cuisine at The Cookout at 25th Annual SOBEWFF®

JJ Johnson & Fat Joe Anchor the Ultimate Celebration of Culture & Cuisine at The Cookout at 25th Annual SOBEWFF®

From chefs honoring the flavors of the Diaspora to Fat Joe bringing that raw, hip-hop energy, the remarkable success of

February 24, 2026

Rooted Collective Launches to Redefine Strategic Communications Work Through a Collaborative Model

Rooted Collective Launches to Redefine Strategic Communications Work Through a Collaborative Model

Bringing together experienced communications leaders to serve purpose-driven brands Rooted Collective is an intentional

February 24, 2026

Titan Pest Services Broadens its Residential Pest Control Services for Safer, Healthier Homes

Titan Pest Services Broadens its Residential Pest Control Services for Safer, Healthier Homes

Titan Pest Services Expands its Residential Pest Control Services to Protect Homes for Long-Term Comfort CLOSTER, NJ,

February 24, 2026

Brooklyn Addresses Recurrent Seasonal Pest Attacks with Eco-friendly Extermination Methodologies by Optimum Pest Control

Brooklyn Addresses Recurrent Seasonal Pest Attacks with Eco-friendly Extermination Methodologies by Optimum Pest Control

Brooklyn combats pest infestations with eco-friendly extermination from Optimum Pest Control, ensuring safe, effective

February 24, 2026

Mexty Validates Its AI-Native Interactive Course Creator and SCORM Authoring Tool Across Leading LMS Platforms

Mexty Validates Its AI-Native Interactive Course Creator and SCORM Authoring Tool Across Leading LMS Platforms

Validation confirms scalable SCORM deployment, tracking integrity, and consistent learner experience across mainstream

February 24, 2026

Leclercq American Capital LLC invests in Indivi.io, a Swiss specialist in digital biomarkers for neurology

Leclercq American Capital LLC invests in Indivi.io, a Swiss specialist in digital biomarkers for neurology

The US-based firm belonging to entrepreneur Thomas Leclercq is strengthening its exposure to “data biotechnology” by

February 24, 2026

Influential Women Profiles Sandy Walters: President and CEO of Eco Legacy Solutions, LLC

Influential Women Profiles Sandy Walters: President and CEO of Eco Legacy Solutions, LLC

FORT MYERS, FL, UNITED STATES, February 24, 2026 /EINPresswire.com/ — Driving Measurable Impact Through Innovative,

February 24, 2026

Arts Garage Announces ‘Wrecked’ as Inaugural Production of Out of the Black Box Theatre Residency Program

Arts Garage Announces ‘Wrecked’ as Inaugural Production of Out of the Black Box Theatre Residency Program

NYC-based Wreckio Ensemble brings devised theatre exploring endings, transformation, and what comes next Welcoming

February 24, 2026

ECI Software Solutions Names Michael Fahey as Chief Legal Officer to Guide Strategic Expansion

ECI Software Solutions Names Michael Fahey as Chief Legal Officer to Guide Strategic Expansion

Accomplished global legal leader brings deep expertise to strengthen governance and empower ECI’s growth and technology

February 24, 2026

TremeBio Launches to Advance Lymphatic-Targeting Drug Delivery Platform

TremeBio Launches to Advance Lymphatic-Targeting Drug Delivery Platform

Foundational Technology Developed and Contracted from Georgia Institute of Technology [PLN] is expected to enhance both

February 24, 2026

BlueGenAI Expands Board with GovTech Leader Haresh Bhungalia

BlueGenAI Expands Board with GovTech Leader Haresh Bhungalia

Seasoned GovTech executive joins BlueGenAI as it builds the first Government Modernization Automation Platform.

February 24, 2026

Accelecom Chosen to Enable the Future of Transportation on Georgia Port Corridor

Accelecom Chosen to Enable the Future of Transportation on Georgia Port Corridor

"Accelecom is proud to be part of delivering state-of-the-art technology to GDOT." ”— Brad Kilbey, CEO of Accelecom

February 24, 2026

AGX and Sunset Point Redefine How ISVs Move Customers Off Legacy Systems

AGX and Sunset Point Redefine How ISVs Move Customers Off Legacy Systems

MANHASSET, NY, UNITED STATES, February 24, 2026 /EINPresswire.com/ — Sunset Point Software today announced a strategic

February 24, 2026

Businesses Nationwide Increase Focus on Accounts Receivable Management as Payment Delays Continue to Impact Cash Flow

Businesses Nationwide Increase Focus on Accounts Receivable Management as Payment Delays Continue to Impact Cash Flow

Businesses nationwide are reviewing unpaid invoices and aging receivables to improve cash flow, financial reporting

February 24, 2026

XOi Granted AI-Driven Asset Intelligence Patent, A First-of-Its-Kind Approach to Holistic Service & Lifecycle Analysis

XOi Granted AI-Driven Asset Intelligence Patent, A First-of-Its-Kind Approach to Holistic Service & Lifecycle Analysis

New patent represents XOi’s third issued patent and advances the future of data-driven service for the commercial and

February 24, 2026

All Sports News Appoints Yunni Lee as Chinese-Language Sports Correspondent

All Sports News Appoints Yunni Lee as Chinese-Language Sports Correspondent

Appointment expands multilingual sports reporting and international coverage for Chinese-speaking audiences across

February 24, 2026

Nijigen no Mori ‘NARUTO&BORUTO Shinobi-Zato’ 7th Anniversary Event Announced! Vol.1: Original Sticker Gift for Visitors

Nijigen no Mori ‘NARUTO&BORUTO Shinobi-Zato’ 7th Anniversary Event Announced! Vol.1: Original Sticker Gift for Visitors

Limited-Time Offer from March 20 (Fri) – June 30 (Tue) AWAJI, JAPAN, February 24, 2026 /EINPresswire.com/ —

February 24, 2026

Five Star Parks Launches the Spring FUNpass; One Pass, Unlimited Fun, in Time for Spring Break

Five Star Parks Launches the Spring FUNpass; One Pass, Unlimited Fun, in Time for Spring Break

Spring Break Promotion Combines Unlimited Attractions, Bonus Arcade Value and a Nationwide Summer Pass Giveaway

February 24, 2026

Cambridge Announces Reimagined US Digital Literacy Curriculum for the Age of AI

Cambridge Announces Reimagined US Digital Literacy Curriculum for the Age of AI

For learners aged 5–14, the refreshed program promotes safe, critical use of technology, responsible AI engagement and

February 24, 2026

Crux 2025 Market Intelligence Report Shows Clean Energy Finance Market Adapted & Grew Amid Policy Shifts

Crux 2025 Market Intelligence Report Shows Clean Energy Finance Market Adapted & Grew Amid Policy Shifts

Capital deployment rose as energy demand outweighed policy headwinds; tax credit monetization topped $63B & hybrid

February 24, 2026

Racha Organics USDA-Certified Organic Sriracha now available at leading natural grocer Mother’s Markets

Racha Organics USDA-Certified Organic Sriracha now available at leading natural grocer Mother’s Markets

Racha Organics, the organic Sriracha sauce company, is proud to announce that its sauces are now available at Mother’s

February 24, 2026

Career Highways Intros Skills Intelligence Platform Enabling Employers to Quantify AI Impact, Elevate Human Productivity

Career Highways Intros Skills Intelligence Platform Enabling Employers to Quantify AI Impact, Elevate Human Productivity

New self-serve platform helps enterprises reduce job-architecture implementation from years to months Skills

February 24, 2026

Rachel Blumberg to be Inducted into McKnight’s Women of Distinction Hall of Honor

Rachel Blumberg to be Inducted into McKnight’s Women of Distinction Hall of Honor

McKnight’s is the Most Trusted Independent Source for Skilled Nursing, Senior Living, and Home Care Fields Rachel is

February 24, 2026

Ecosense and DEUTA Controls Support Occupational Safety with Industrial Radon Monitoring Using EnoSense® RADON

Ecosense and DEUTA Controls Support Occupational Safety with Industrial Radon Monitoring Using EnoSense® RADON

Ecosense today announces its entering of a strategic partnership with DEUTA Controls GmbH to support occupational

February 24, 2026

Epson supports AI and data-center platforms to scale bandwidth without paying penalty in power, noise or design rigidity

Epson supports AI and data-center platforms to scale bandwidth without paying penalty in power, noise or design rigidity

Intro of Gen 3 Oscillator with Wide-Amplitude Low-Voltage Differential Signaling for Superior Power and Noise

February 24, 2026

Altia Announces Custom 2D Materials for Altia Design GUI Tool Chain

Altia Announces Custom 2D Materials for Altia Design GUI Tool Chain

New feature provides pixel-level control for dynamic drawing and asset manipulation in Altia Design. By bringing

February 24, 2026

CloudCover Announces C3C 3.0, Claiming a Moat No Competitor Can Replicate in the Autonomous AI Era

CloudCover Announces C3C 3.0, Claiming a Moat No Competitor Can Replicate in the Autonomous AI Era

Delivering the first cyber-risk governance infrastructure built for the velocity, autonomy, and risk of the agentic AI

February 24, 2026

Frederick A. DeLuca Foundation Awards $8.4 Million Grant to the Community Foundation for Palm Beach and Martin Counties

Frederick A. DeLuca Foundation Awards $8.4 Million Grant to the Community Foundation for Palm Beach and Martin Counties

Transformative three-year investment will focus competitive grantmaking on youth and families, economic opportunity,

February 24, 2026

The Pickled Beet Announces Their Client Services Specialist, Nicole Gates, as a Chucks & Cocktails 2026 Honoree

The Pickled Beet Announces Their Client Services Specialist, Nicole Gates, as a Chucks & Cocktails 2026 Honoree

I’m thrilled for Nicole Gates and this honor. We look forward to celebrating her positive leadership and impact that

February 24, 2026

Klika Tech Launches VELOCITY: Value-Engineered Lifecycle for Optimized Corporate AI™

Klika Tech Launches VELOCITY: Value-Engineered Lifecycle for Optimized Corporate AI™

An AI Ops Program Built to Protect Enterprise AI Investment By addressing the core needs of AI success early, rather

February 24, 2026

Tradier Expands TradingView Integration to Include Options Trading

Tradier Expands TradingView Integration to Include Options Trading

Tradier, a leading online brokerage committed to innovation and empowering traders, has expanded its connection with

February 24, 2026

VetStem Cell Therapy Helps Dog Recover from Two Cruciate Ligament Tears

VetStem Cell Therapy Helps Dog Recover from Two Cruciate Ligament Tears

Mr. Pickles, a boxer, received VetStem Cell Therapy in conjunction with surgery for torn cruciate ligaments. This

February 24, 2026

U.S. Multifamily Managed Connectivity Service Revenues Projected to Reach $3.7 Billion by 2031

U.S. Multifamily Managed Connectivity Service Revenues Projected to Reach $3.7 Billion by 2031

130-page report profiles 19 Service Providers and 5 WLAN vendors, delivers 2026–2031 market forecasts, and introduces

February 24, 2026

Business Reporter: The next major platform shift in customer management

Business Reporter: The next major platform shift in customer management

LONDON, UNITED KINGDOM, February 24, 2026 /EINPresswire.com/ — In an interview published on Business Reporter, Stuart

February 24, 2026

AI Power Surge Forces Infrastructure Rethink as 3 Gigawatt Texas Campus Emerges

AI Power Surge Forces Infrastructure Rethink as 3 Gigawatt Texas Campus Emerges

Transmission-scale AI campus structured for phased grid delivery as ERCOT faces record large-load interconnection

February 24, 2026